Concept Catalyst: A 30-day Idea Development Sprint

You birthed ideas that went deep beyond the surface-level like:

For Change-Making Professionals:

That revolutionary mentoring program that would transform your industry from the inside out

The thought leadership platform that would finally let you share your hard-earned wisdom

The innovative consultation method that combines your unique expertise with emerging technology

For Purpose-Driven Individuals:

That community initiative that would bridge generational gaps in your neighborhood

The creative healing program that blends your artistic gifts with trauma recovery

The educational movement that would make personal growth accessible to underserved youth

For Visionary Business Owners:

The service model that would redefine client experience in your field

The hybrid offer that produces your unique products in parallel with solving a community need

The scalable program that would let you impact thousands instead of dozens

moving from visioning to ideation

The Critical Step Most Visionaries Skip (Or Stay Stuck In)

The gap between your vision and making it a reality isn't filled by execution alone - it's the ideation, or idea development, phase that takes your big vision and breaks it down into strategic, executable steps.

People like you that have a great idea you're interested in pursuing typically end up in one of these three scenarios:

Scenario 1: You let imposter syndrome and fear get the best of you, and end up never taking the time to fully build out the idea and craft the plan to execute it - now that idea that can fundamentally change our world sits and waits for you to make a move
Scenario 2: They actually take the time, too much time, to fully develop their idea - now their friends and family are tired from years of hearing about this idea they've done zero with -meanwhile, someone else has and is about to hit the launch on it
Scenario 3: They get overwhelmingly excited and rush to execution to get it out into the world - completely skipping the idea development phase which adds depth, assesses risk, and maximizes impact potential

Too little planning leads to chaos. Too much planning leads to paralysis. No planning leads to impact unrealized.

Let's look deeper into each idea development scenario.

select an option:

Common reasons people never start developing their ideas:

Mindset Barriers

Not thinking the idea is strong enough, overwhelm from the amount of planning that would be needed, and anxiety about feedback

Resource Challenges

Not having a structured way to build out their idea, not sure where to start, and limited financial resources or time constraints

Lack of Support

No support system, no accountability, no access to constructive feedback

Spending too much time in idea development can lead to:

Analysis Paralysis

Hard to make decisions from having too many options, and the fear of making the wrong choice eventually becomes greater than having the courage to move forward and execute

Diminishing Returns

Spending hours fixing little things that people would hardly notice, meanwhile you could've been working on things that would actually make a big difference

Missed Opportunities

While you're in your endless cycle of researching and editing, someone else has launched something similar, or the need your idea was going to solve has changed

Mental Burnout

The weight of your unexecuted idea becomes heavier and heavier and your "never good enough" idea wears you down

Skipping idea development can lead to:

Financial Hits

Higher costs from lack of planning, lost opportunities or revenue because the timing isn't right, and unexpected expenses and budget overruns

Time Wasted

Constant backtracking to fix foundational issues, longer timeline because you're flying by the seat of your pants with every move, time lost from exploring the wrong things

Impact Compromise

Missing important elements that would increase depth and impact, bad market fit, and inconsistent impact delivery

Emotional Toll

High stress levels and frustration, burnout from constantly troubleshooting, and potentially damaged relationships

Whether you're hesitant to build out your idea, rushing to launch without a roadmap, or overthinking into oblivion – all of these scenarios lead to impact lost.

Concept Catalyst gives you the structure to develop your idea with purpose, the flexibility to maintain momentum, the peer support to move with confidence, and 30 days to find that sweet spot between thoughtful and done.

your idea needs development

The Real Reason Your Ideas Stay Stuck

Here's what everyone gets wrong about bringing big ideas to life:

They think execution is everything. "Just start!" "Done is better than perfect."

It all sounds great, but the reality is that jumping straight from idea to execution, and skipping idea development, is like building a house with no blueprint.

Sure, you will end up with...something. But -
Is it what you actually wanted?
Will it stand the test of time?
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Or will you spend the next year fixing structural problems that could have been avoided with proper planning?

And will you also spend the next year constantly adding new elements to your renovation to do list because you didn't take the time to fully think through the design before you started building?

bridge the gap between vision and execution

Develop Your Idea Inside Concept Catalyst

A 30-day collaborative, ideation sprint to transform your most powerful ideas into a tangible concept with real-world impact.

It's an intensive, facilitated journey with peer support and built-in accountability.

Joining the sprint is an investment into your vision, a declaration that you are taking your ideas seriously, and a path for turning your ideas into reality.

join the next sprint

The Collective Genius of The Sprint Format

A sprint, in project management, is defined as a short, time-boxed period when a team works to complete a set amount of work.

In other words - this isn't another "work in isolation" program or generic course where you're left to figure things out alone. The Collaborative Sprint brings together the best of all worlds:
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The personal attention of 1:1 consulting, without the premium price tag or dependency on a single perspective.

The community support of group coaching, without getting lost in a crowd or moving at someone else's pace.

The structure of a digital course, without the isolation and lack of real-time feedback.

Your dedicated sprint cohort becomes your idea's first ecosystem.

Unlike traditional group programs where you compete for attention, or 1:1 consulting that limits you to a single perspective, the sprint format provides hands-on feedback from diverse viewpoints, real-time problem-solving from multiple angles, and collective intelligence that strengthens every sprinter's concept.

woman and man collaborating on a project together at work

Your ideas deserve better than yet another course you won't finish

Think of the sprint as part creativity lab, part strategy bootcamp, and part permission slip to finally take your ideas seriously.

The Sprint hits different because it combines:

The personal attention you need
The collective group genius and momentum you want
The structure you secretly crave
All without the fluff, overwhelm, or generic advice that doesn't actually help you move forward
And in a time-restricted container for just enough urgency

the power of focused intensity

Why 30 days?

The 30-day sprint format is strategically designed to be the ideal container for transforming your vision into reality.

It gives the perfect balance of urgency and depth. It's long enough to develop meaningful complexity, yet short enough to maintain unstoppable momentum.

When you know you have 30 days to move from concept to concrete plan, you:

Make decisions and move forward with confidence and clarity instead of endless overthinking and reworking
Stay connected to your vision's energy, building on each day's progress
Have the excitement of making 6+ months of progress in 1 month's time

Here's how 30 days becomes just enough time to build a viable concept:

Week 1: Ample time to combine your boldest ideas into one impactful concept
Week 2: Deep enough to push past surface-level solutions
Week 3: Long enough to uncover and solve hidden challenges
Week 4: Sufficient time to create detailed execution plans
Yet short enough to prevent perfectionism from putting us in a chokehold

You will be surprised what you can build with relentless focus.

Man and woman focusing on their work as they cowork together

Let's Walk Through Your 30 Days Inside Concept Catalyst

Your Sprint consists of four parts:

The Visioning Pre-Work

If you haven't already completed the Purpose Prototype Retreat work, you'll do so before your sprint starts. This visioning work sets the foundation for your impact-driven ideas. One week prior to the start of your sprint you will receive a sprint planning guide to help you prepare for our 30 days together.

The Sprint Plan + Tools

The day your sprint begins you will receive access to your comprehensive sprint dashboard. This is to ensure the integrity of the sprint format - it's only effective when everyone starts at the same time and is working on the same tasks. The resources and tasks inside the dashboard will help you ideate deeply, then validate and build out your concept. You will also be provided direction on any other tools or information that may be helpful for your concept.

Live Weekly Group Sessions

Each week there are two live group sessions. One is a standing coworking session and the other is a collaborative session whose content focus is dependent on what week of the sprint we are on.

Asynchronous 1:1 Support

At any time during the sprint if you need individualized support - more than posting your question in the community space - you will have a sprint-exclusive link to send DeAnna a video or text message with your question to start an asynchronous conversation.

Every week of the sprint is kicked off with a video overview of the week ahead, a group progress check-in, and any discussed follow ups from the week prior

The Concept Catalyst Sprint Plan

select an option:

sprint week 1:

Vision Clarity and Creative Environment Design

You've met the other Sprinters and now it's time to zero in on your vision. You'll create your ideal space to have laser focus in when doing sprint work. You'll spend some time reviewing the insight from Purpose Prototype and determining which idea you want to pursue in this sprint. You'll also start brainstorming what a tangible concept could look like based on that idea.

Design an inspiring space for you to work in during the sprint
Select your highest-impact opportunity from your visioning work
Begin brainstorming ways you can turn that opportunity into a concept

sprint week 2:

Idea Generation and Initial Concepting

This is likely your most exciting week! It's a week full of uninhibited brainstorming, ideation, collaborating, co-working - generating as many ideas as you can on how to turn your idea into a concept, and how to make it achieve the impact you envision.

Transform your idea into a robust concept
Leverage the collective genius of your sprint partners to help deepen your concept
Pull from over 100 brainstorming techniques to think through how to make the biggest impact with your concept

sprint week 3:

Concept Refinement and Validation

Now that you've landed on what your concept will be, it's time to test it. You'll present the concept to the other Sprinters, your loved ones, and anyone else you feel will have constructive feedback that will help you move forward. You'll do research on what else exists in your impact area and edit your concept based on any learnings. We are looking for potential opportunities and potential problems with your concept that we can solve for up front.

Test and strengthen your concept with peer review and feedback
Refine your concept based on real-world insights
Strengthen your impact proposition

sprint week 4:

Detailed Execution Planning

The final week of the sprint is all about

Build your detailed implementation roadmap based on our frameworks
Identify resources needed to launch
Set clear, achievable milestones

post-sprint next step:

Join Vision Velocity

Exclusive to Sprint Partners, you can now join an intimate, curated circle of no more than 8 changemakers who will challenge, support, and hold each other accountable to turn their visionary concepts into real-world change (in other words, you all will make sure you actually execute the plans you created inside the sprint).

Hands-on execution strategy
Group progress tracking
Collaborative brainstorming & problem-solving

Critical Elements Most People Skip In The Ideation Phase

Here's what it costs them and how we solve for it inside Concept Catalyst

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Collective Intelligence

What People Skip

Getting diverse perspectives on your concept early and often

Why It Hurts

Building in isolation causes blind spots and missed opportunities to deepen the concept

How We Solve It

In your sprint you work alongside, and exchange feedback and brainstorm ideas, with other changemakers

The Impact

Stronger ideas, faster problem-solving, and fewer costly pivots

Execution Planning

What People Skip

Drilling down their big idea into detailed, actionable steps

Why It Hurts

Causes overwhelm and often prevents them from launching, or they launch prematurely

How We Solve It

Our implementation framework helps you build out your idea and create your execution roadmap

The Impact

Clear plan for execution with measurable milestones

Resource Review

What People Skip

Realistic, honest evaluation of the time, money, and skills it'll take to execute your concept

Why It Hurts

Running out of resources while executing your concept

How We Solve It

Exercises and group feedback reveal potential required resources to help you prepare

The Impact

Better prepared to execute your concept based on the resources you have, and with fewer surprises

Accountability

What People Skip

Having people and systems to help you stay on track with building out your idea

Why It Hurts

Ideas often die from lack of consistent action moving your concept forward towards execution

How We Solve It

Built-in accountability with other Visionaries and the sprint format where there are specific things to accomplish each week

The Impact

Sustained momentum and consistent progress

What You'll Receive Inside Concept Catalyst:

Sprint Planning Guide

One week prior to the sprint start you'll receive a guide to help you clear the noise physically and mentally so you can ideate from a clean slate with a focused mind

Ideation and Implementation Frameworks

Inside the sprint you'll explore different ideation techniques and implementation frameworks and adapt them to how you will build out and execute your specific concept

Private Sprint Workspace

The day the sprint begins you will receive access to your private sprint workspace which houses your sprint dashboard, all content, and the collaboration sessions with the other 20 Sprinters in your cohort

Ideation Tools

Each week you'll receive tools and templates in your sprint workspace based on that week's focus, to help you make huge leaps in building out your concept

Important Note About This Sprint:

The Concept Catalyst Sprint is a carefully designed container that provides the structure, community, and frameworks for you to develop your unique idea. Here's what that means:

This Is:

A strategic framework you'll adapt to your specific project
A collaborative environment where different visionaries work on diverse projects simultaneously
Access to collective intelligence and creative cross-pollination from peers
A structured container that maintains your momentum while honoring your unique direction
Expert guidance on the development process itself

Build Your Concept

Join The Next Sprint

This Isn't:

A prescriptive formula that tells you exactly what your idea should become
A one-size-fits-all approach to ideation and concept development
Individual consulting on your specific industry or market

The Next Sprint Launches Monday, May 12th

Join the sprint prior to the May 12th launch, and receive a free, 20 minute, 1:1 Visioning Call with DeAnna

join the next sprint

Develop Your Idea Into A Tangible Concept in 30 days Inside Concept Catalyst

Invest $1,500* to transform your boldest vision into a plan for tangible impact, inside an intimate group of 20 changemakers.

*Payment plans available on payment tab

Included in your investment:

Purpose Prototype Retreat

Sprint Planning Guide

Strategic frameworks and tools

30-days of structured concept development

Your concept launch roadmap

Asynchronous 1:1 support

Live, collaborative group sessions 2x a week

3-months access to Sprint content and community

Exclusive alumni pricing for future sprints

Due to the hands-on, intimate experience of the sprint, it is not refundable. However, if for any reason you are unsatisfied with your sprint experience, please email support@thevisionry.com and we will work together to correct that!

your idea partner

You are the ultimate expert on your vision. My role - and the role of the sprint - is to help you make it tangible.

I do this by providing proven frameworks you'll adapt to your specific needs, facilitating collaborative discussions that strengthen all projects, maintain the momentum and energy of our sprint, and I guide the overall idea development process while you guide your specific direction.

Success in the sprint happens when you're actively engaged and working through the frameworks, have an open mind to collaborative insight from other changemakers inside the sprint, doing daily development work, and from you adapting the sprint structure to your unique vision for your concept.

You've already proven you're capable of generating powerful visions. Now it's time to develop one into its full potential.
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Your idea isn't too big. Your vision isn't too ambitious. And with the right idea development process, your impact isn't out of reach.
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- DeAnna McIntosh

P.S. Remember: The cost of not developing your vision properly isn't just financial – it's the impact never realized, the lives never changed, the transformation that never had the chance to take place.

Join Your Sprint

DeAnna McIntosh - Intrapreneurship, Creativity, Innovation Expert

DeAnna McIntosh, Idea-to-Execution Strategist

FAQ

Here are some common questions you might have.

I haven't done the Purpose Prototype Retreat yet. Can I still join a sprint?

Absolutely! The Purpose Prototype 2-day Virtual Retreat is included in your investment for the sprint, and you would just complete that work before the sprint begins.

What if I'm not sure which of my ideas I want to pursue?

That is totally ok! The first week of the sprint is all about vision clarity, choosing the idea you want to pursue, and starting to brainstorm on concepts you could create with that idea. So you will have time to test out different ideas to see which you want to move forward with pursuing.

How much time per week will I need to dedicate to this?

This sprint packs a heavy amount of work into 30 days. The more time you are able to allocate towards this work, the deeper and more impactful your concept will be developed. You can expect to dedicate 5+ hours a week to doing the work. You have 3 months to access the content post-sprint in case you fall behind, but we strongly encourage you to block off 5 hours minimum a week on your calendar.

When are the live sessions each week?

They are typically on Tuesday and Thursday nights at 8pm EST. Because the sprint is an intimate container, feedback from the sprinters is requested for which days and times work best. We try to accommodate the options that work best for most.

How many people are in each sprint?

Each sprint will have a maximum of 20 people inside. This helps to ensure the sprint environment stays intimate, but that there are also enough people to ensure diverse perspectives.

How long do I have access to the sprint content?

You will have access to the sprint content for 3 months after the sprint completes. While we expect the majority of the work to be done within the sprint, more ideas and information are always flowing, so we want to give you time and space to explore that and add it to your concept.

If I need additional support during the sprint, what are my options?

Your sprint is housed inside our community idea space, so at any time you can post your questions / thoughts inside and get feedback from the other Sprinters doing this work alongside you.

At any time during the sprint if you need individualized support - more than posting your question in the community space - you will have a sprint-exclusive link to send DeAnna a video or text message with your question to start an asynchronous conversation.

What is the next step after I finish my sprint?

After you complete your sprint, you can join an even more intimate container, Vision Velocity, which are collaborative idea execution circles (they're like accountability groups). Over six months, you, and a max of 7 other Changemakers, would support each other in executing the concept roadmap you created inside the sprint. You will receive a link to more information about this partnership at the end of the sprint.

In the future when you have another idea you want to pursue, you can book a sprint again at an exclusive alumni rate.

Do I need a special software for this?

You will not need to pay for any special software for this sprint. Any software utilized for templates will be able to be used with its free version.

Is this sprint only offered virtually?

Yes, the sprint is only offered virtually and is facilitated in English.

Is this refundable?