strategic advisory & fractional chief of staff partnership

Helping you close the gap between vision and execution, faster.

Hi there, I'm DeAnna McIntosh. As your Fractional Chief of Staff with an innovation lens, I work beside you as your strategic right hand, helping uncover what’s possible, innovate what comes next, organize what matters, and move the right work forward.

I am both your strategic thought partner and execution partner (Clients call me their second brain), laser focused on executing your most important priorities - so you can focus on the highest-impact work rather than getting lost in day-to-day operational noise.

Bring me the ideas you can’t stop thinking about, the opportunities you’re trying to make sense of, the decisions that need thinking through, and the moving pieces that need clearer direction.

This is a human-first partnership: providing strategic support for the business you’re growing, the future you’re trying to build, the people involved in making it happen, and support directly for you, the leader at the center of it all.

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Here for when the business is ready for a strategic, and creative, right hand

This partnership is for seasons where the business is growing, shifting, scaling, or preparing for what is up ahead, and the work needs more strategic coordination than the current business structure (or you alone) can hold.

Here are some things you may be noticing if you're in this season:
You're running multiple priorities across a growing business (or multiple businesses) with no one close enough to the full picture.
The vision is clear to you, but you're the only one holding all the context - across the brands, the projects, the team, the decisions, and everything in the pipeline. You need a trusted partner who can step in, see the whole picture, across all your projects, ventures, and even your life, and help move the right work forward.
You have a bold idea or vision for the next version of the business that needs more than a coach or consultant.
The opportunity is on the table, but it needs someone who can think it through with you, help curate the direction, and stay close enough to the work to make sure it actually happens - not just advise from the outside.
The business is outgrowing its current structure.
The work is getting done, but it could be getting done faster and more efficiently. Your current systems, processes, communication, ownership, decision-making, or operational function need revitalization and optimization.
Revenue-driving work needs more strategic coordination.
Projects, priorities, people, and decisions are outlined, but no one outside of you is close enough to the full picture to help organize the path forward and get the work moving.
Everything is urgent, but nothing is moving.
You may have an assistant or operations manager who can execute, and business coach who can provide strategy, but you are still the person translating everything in-between. You need a "second brain" who can think across every area of the business, understand the nuance, help make sharper decisions, and support cross-functional execution follow-through.
fractional chief of staff with an innovation lens

Support for when the next version of the business needs a way to move forward.

The innovation lens means I'm often brought in before the strategy is fully formed - when there's an idea, opportunity, problem, or next direction that hasn't been fully explored yet. You may be able to feel where the business is trying to go next before you have the language, plan, or structure for it.
You may be sensing a new opportunity, exploring a different direction, reimagining parts of the business, or noticing that the way things have worked until now, won't be enough for what's coming next.
It could show up as an idea that keeps coming up for you, a conversation that opens a new door, a team dynamic that points to something deeper, or a growth opportunity that feels promising but isn't fully formed yet.
This partnership gives you a strategic right hand inside that visioning space: someone to brainstorm the messy parts with you, organize what is developing, and help you move the right work from possibility into action, faster.
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What we can work through together

You may be building something from scratch, reimagining what already exists, exploring a promising opportunity, or trying to make part of the business run better than it does right now.

Whether you're a founder navigating a season of growth, a leader carrying both the vision and the operations, or a private client with a bold next venture to build - this is work that needs more than a quick answer.


It needs space to think, and a strategic thought partner who will help make sense of what is emerging - and then will take full ownership of creating the structure, and aligning teams, to move the work from conversation into something the business can actually use and see tangible impact and ROI from.
Growth & Innovation Strategy
Looking at where and how the business is ready to grow - finding white space, reinvigorating the existing model, and getting clear on what deserves attention now versus what belongs in the innovation pipeline.
Offers, Programs, and Initiatives
Taking new or existing services, programs, products, partnerships, events, internal initiatives, or future-facing ideas - building the business case, building the roadmap, coordinating and aligning all the stakeholders, and seeing it through to launch and performance analysis.
Structure and Operations Support
Creating the plans, priorities, communication, and ownership structures that keep everything, and everyone, in sync and laser focused on business priorities.
Leadership Thought Partnership
Giving you a safe space to think through what you are seeing, questioning, and deciding with someone close enough to you and your business to understand the nuances of both.
Customer, Team, or Community Experience
Mapping, refining or reimagining the customer, team, or community experience to make sure every touchpoint is on brand, intentional, and drives loyalty and retention.
Automation and Tools
Streamlining the tools, workflows, processes and automations behind the work so less time is spent chasing tasks, repeating steps, or doing everything manually and you can spend more time on revenue-driving, strategic work.
the partnership details

How we'll work together

The work of leading, building, and innovating is fluid, and our partnership is designed to move with it.
We can scale it up or down centered around what the business, and you, need.

Fractional Chief of Staff Partnership Includes:

Live, Strategic Conversations
I’m a big proponent of not turning everything into a meeting. We'll have live conversations for decisions, direction, planning, nuance, and anything that needs real-time, deeply collaborative thinking.
Async Thought Partnership
You'll have a dedicated space to send voice notes, questions, updates, ideas, documents, links, and anything you want me to review or think through with you between live conversations.
Working Documents
I will create and maintain priorities, plans, briefs, roadmaps, notes, drafts, decisions - the pieces we need to keep visible as the work and partnership develops.
Execution Support Where Needed
I will help create materials, clarify communication, organize next steps, build and review plans and prepare for conversations. I will even build parts of the work directly where needed.
24-hour Response Time
You can expect thoughtful responses from me within 1 business day.

The human-first part of this partnership isn't just about the thinking.
It's about being with you in the moments behind the work too.

When the work has to be spoken out loud, presented, launched, led, or carried into a space where other people can finally respond to it, I do not want you standing there feeling like we built the vision together and then you had to walk into the room alone.
If we've spent months preparing you for a big speaking engagement, I can fly out and be your right hand in the room. I can sit beside you before a board or investor meeting. Join you at a team offsite. Support a launch event. Walk through a customer experience with you on the ground.

I’m not here to help you create the vision, hand you the strategy, and disappear. I’m here to stay close enough to help the work move from idea to built reality.
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your strategic advisor & fractional chief of staff

The business matters. So does the person building it.

My work is built from both sides of my experience: over a decade as a founder and small business owner and a 14-year corporate career leading strategy, innovation, and execution across Fortune 500 companies. That combination shaped the way I see business.
I understand the relentless pressure of being the person responsible for the vision, the decisions, the people, the customer experience, the details, and the follow-through.

I also understand the complexity of moving work through larger systems, aligning cross-functional teams around priorities, and turn strong ideas into something structured enough to get buy-in, act on, and invest in.

My gift is being able to see the fullness of your bold, big-picture vision and translate that into strategy, structure and a tangible execution plan.

I bring the creative eye from my background in fashion and retail, and the analytical rigor from managing multi-billion-dollar merchandise departments and running my own business P&L. That mix allows me to have the vision and foresight to see both what is possible and the granular detail of what it will actually take to make it work.

When we work together, the focus is on the business: what you are building, where it is going, what needs to move forward, and what it will take to bring the right opportunities into reality.

But what is different about my partnership, is that I am also paying attention to what the work is asking of you as the person leading it.

I’m a mom of two, a wife, a daughter, a founder, and a person with a full life outside of my work. I do not believe meaningful business growth should require us to ignore who we are as humans behind our work.

That is part of what human-first partnership means to me.

It means our work has room for real life, whether that is a child popping in to say hi on a live call, a decision that needs more space than we expected, or a conversation about what would make the work more sustainable for you, not just more productive for the business.

Growth, innovation, and execution do not happen outside of people. They happen through people: through your capacity, your team’s clarity, your customers’ needs, your communication, your decisions, and the realities around building something impactful.

The goal of this partnership is not just to help the business move forward.

It is to help make room for the kind of leadership, structure, and support that allows you to be more present inside the work and outside of it.

DeAnna McIntosh, Fractional Chief of Staff with an Innovation Lens
deanna@thevisionry.com
575-573-8245

3 Ways To Partner

Each partnership is centered around what the business, and you as the leader, needs in its current moment.
ongoing advisory & thought partnership

Strategic Partner

Strategic and creative thinking partner for the ideas, decisions, and opportunities on your plate
Organize priorities so your day-to-day feels less reactive and more intentional
Spot and test whitespace opportunities before adding them to the strategy
Bring an innovation lens to what the business could build, improve, test, or reimagine next
Keep the bigger vision in view while making clearer decisions week to week
Includes async advisory support throughout the month, plus one live strategy call to clarify priorities, decisions, and next moves
From $1,500/mo
Explore Strategic Advisory
As the work grows, we can expand the partnership with roadmapping, team alignment, systems support, or light execution help before moving into a full Fractional Chief of Staff engagement.
a full, focused day of STRATEGY, INNOVATION & ROADMAPPING

The 1-Day Offsite

Clarify the vision, priorities, decisions, and opportunities in front of you
Turn early-stage ideas into sharper direction and stronger decisions
Identify the people, conversations, and alignment needed to move the work forward
Map what needs to happen across the next 90 days
Leave with a strategic foundation for execution, buy-in, or deeper partnership
$3,500 One-time Investment
Start With The Offsite
Experience available virtually or in-person
A great first step into the work
Embedded strategy & execution support

Fractional Chief of Staff

Translate new ideas and opportunities into initiatives the business can actually test, build, or launch
Create the structure, workflows, tools and starting points for work being built from scratch
Build the decks, docs, templates, workflows, trackers, and tools that help move the work forward
Set up reporting cadences, decision rhythms, meeting structures, and priority check-ins
Keep teams, partners, or stakeholders aligned with clear updates, next steps, and ownership
Includes ongoing async strategic support + weekly live working sessions
From $5,000/mo
Explore Embedded Support
3-month minimum commitment to create structure, build momentum, and see meaningful impact.

In Their Words

Chizi U.
Tech Founder
“DeAnna's refining of our pitch deck and developing of our ability to speak clearly on the impact of our solution helped us raise $120K shortly afterwards. The depth and breadth of her knowledge shocked us a few times, and to back it up she was able to provide targeted connections to individuals within her network. Our institutional investors made a pointed remark on her involvement with us; it strengthened their investment rationale in our company.”
Kali G.
Wellness Retail Business Owner
“DeAnna is a genius at creating and sharing the MOST useful documents that have completely re-defined how I manage the business day-to-day and make all decisions. In working with DeAnna, we have not only set up a solid foundation for operating our business, but we have seen double-digit sales growth and most importantly, as the founder and CEO, I now have that Billion-dollar brand mindset when making any and all decisions related to the business.”
Stephanie H.
Career Development Coach
“Where can I start? DeAnna and her team are incredible.  They are responsive, kind, knowledgeable. They worked with me through my indecision. This was my first re-brand, and at many points, I didn't know what I wanted to how to communicate it.  This may sound strange, but I believe they saw my brand clearer than I did. I am beyond happy with my website and brand guide, but even more so with the experience. Truly grateful I invested!”
Start a conversation

Let’s talk through what strategic support looks like for you.

You don’t need to have everything fully figured out before we talk.
Bring what’s in motion and what’s still emerging: the idea, opportunity, decision, project, growth season, or the next thing you’re trying to build. We’ll talk through what you’re seeing, where the gap is showing up, and what kind of strategic right-hand support would help move it forward.

Choose a time below and we’ll start there.
P.S. Tech Happens. If the booking calendar isn’t working, email me directly at deanna@thevisionry.com with 2–3 times that work for you, and I'll send over a calendar invite.

FAQ

A few things that may have popped up in your mind:
Is this traditional Fractional Chief of Staff support?
Yes, but with The Visionry’s human-first, innovation-forward approach. You still get the strategic right-hand support of a fractional Chief of Staff, but the work can begin earlier, while the idea, opportunity, project, system or next direction is still taking shape. DeAnna helps shape what is emerging, help build what does not exist yet, and move the right work forward - including the moments where the vision has to be led in real life, from key meetings and offsites to launches, presentations, and community-facing work.
How is a Fractional Chief of Staff different from a business coach, consultant, online business manager (OBM) or COO?
A Fractional Chief of Staff sits close to the leader and helps connect the dots across ideas, decisions, priorities, people, projects, and execution.

A business coach may help you think through goals, leadership, mindset, or direction.

A consultant may bring specific expertise to assess a problem and make recommendations.

An OBM usually helps manage day-to-day operations, timelines, systems, and team follow-through.

A COO is typically responsible for running the operations of the business at a senior level.

I can work alongside these roles by helping turn ideas, decisions, and recommendations into coordinated movement across the business. If a coach helps you clarify a leadership goal, I can help translate that into priorities and follow-through. If a consultant delivers a strategy, I can help move it into next steps, team alignment, and execution. If an OBM is managing operations, I can help make sure the work connects back to the larger direction. If there is a COO, I can support the leader’s priorities, special projects, communication, and cross-functional work that sits outside daily operations.

With me having an innovation lens, the work can also begin earlier - while an idea, opportunity, problem, system, or next direction is still being shaped. Because my background spans strategy, innovation, merchandising, operations, project leadership, brand management, events, and entrepreneurship, this partnership can often reduce the need for separate support across every stage of the work.

Depending on the scope, I can serve as a strategic advisor, thought partner, builder, implementation partner, and in-person support when the work needs to happen beyond the screen.

This is not full day-to-day operations management unless that is part of the specific initiative or scope. My focus is helping you define and map the opportunities, build what is missing, and carry important work from idea into execution.
Do you advise, execute, or both?
Both. The point of this partnership is not to leave you with another strategy document to figure out alone. I help you think through what's in front of you, build the roadmap, and support the execution - even when sometimes it means me building parts of the work myself to "just get it done".
Do I need to know exactly what I need before reaching out?
No. You can come with the raw version: the idea, the opportunity, the tension, the messy pieces, or the opportunity you want help navigating. We’ll sort through where the support should begin.
Is this only for fixing what is stuck?
No. This partnership can help with what is stuck, but in true Visionry form, it is also for creating what does not exist yet: new ideas, offers, initiatives, experiences, partnerships, programs, systems, or strategic directions your business is ready to explore and build.
Is this admin support?
No. This is not task support or inbox/calendar management. It is strategic partnership for work that needs thinking, shaping, organizing, decision-making, and movement. The thinking and doing work.

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